Department-Specific (Marketing) + Buzzwords
Navigate key marketing buzzwords—such as growth hacking and viral campaigns—in our Business English Jargon Focus, tailored for marketing professionals.
Vocabulary Review(8 terms)
Exercise 1 — Multiple Choice
Which term refers to creative strategies for rapid business growth with minimal budget?
Encouraging users to spread a product like wildfire is part of:
A customer who actively promotes your brand is known as a:
Which concept refers to tracking how users move from awareness to purchase?
High interaction and loyalty from users is known as:
Imaginary profiles used to model ideal customers are:
Promoting upgraded products at checkout is known as:
Metrics like click-through rates and bounce rates are examples of:
Which technique is aimed at boosting user activity and loyalty?
Which term describes a loyal advocate who spreads positive word-of-mouth?
A structured path guiding users from interest to purchase is called a:
Suggesting an upgraded product instead of the base model is an example of:
Which concept relies heavily on shares and organic exposure?
Click rate and bounce rate are types of:
A marketing technique involving experimentation and rapid iteration is:
An avatar representing your ideal customer is a:
Which activity supports higher order value without acquiring new customers?
The process of optimizing the customer journey from first interaction to sale is improving the:
A marketing campaign spreading rapidly online is an example of:
Someone who repeatedly shares and advocates for your brand is a: